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Marketing

Free Tools & Calculators

Plan a free calculator — DSCR, flip profit, loan sizing — that brings in real borrowers

0 downloads on LenderSkills

Free · v1.0.0

Install it in one line — paste a single command into Claude, ChatGPT or Cursor and it writes the skill into your project.

Free, and about thirty seconds: a work email and a six-digit code.

Screened

Downloading shares your name, firm, role, and email with Corey Haines. That introduction is what keeps every skill here free.

What this skill does

A good free tool — a DSCR calculator, a flip-profit estimator, a "how much can I borrow" sizer — keeps bringing in borrowers long after it is built. This skill decides which tool to build, whether it is worth the effort, how to gate it, and how to get it found.

What it does

  • Generates tool ideas matched to your borrowers' real questions
  • Scores each idea on search demand, lead value and build effort
  • Decides what to ask for (email, phone) and when
  • Outlines the tool's inputs, outputs and page
  • Plans how the tool gets found and promoted

When to use it

  • Looking for a lead source that works while you sleep
  • Brokers or borrowers keep asking the same sizing question
  • Planning a website refresh
  • Competitors' calculators outrank your pages

What to have ready

  • Your loan programs and the questions borrowers ask first
  • Who would build it and your budget
  • What happens to a lead after it comes in
  • Any existing tools or spreadsheets you use internally

How to use it

  1. Download it with the button above. You'll sign in with a work email — that's how the creator knows who is using their skill.
  2. Copy the install prompt from the "Run it in Claude" box, and paste it into Claude along with the file. Claude installs the skill, fills in your firm's details where the file has [BRACKETED] placeholders, and runs a quick test with you.
  3. Then just ask in plain English. Claude picks the skill up on its own when a request matches it. Anything it still needs, it asks you for — it won't invent a number.

"Should we build a DSCR calculator or a fix-and-flip profit calculator for [OUR WEBSITE]? Score both for [LOAN PROGRAM] borrowers in [STATE] and write the brief for the winner."

What you get back

A scored shortlist of tool ideas and a build brief for the winner — inputs, formulas to confirm, page copy, lead capture and promotion plan.

Good to know

  • Output quality tracks input quality. A missing figure is flagged as missing — it is never estimated to fill a gap.
  • Every draft is a starting point for your own review, not a finished decision.
  • Runs anywhere Claude does: the Claude app, Claude Desktop, or Claude Code.
  • Label every calculator result as an estimate, not an offer or commitment to lend, and keep your own pricing assumptions off the page unless you mean to publish them. Tell users what happens to the details they enter. A calculator that shows a rate or payment for consumer-purpose loans is advertising under Truth in Lending (Regulation Z) and needs compliance review.

Source & credit

Imported from Corey Haines's open-source marketingskills library (MIT). Author: Corey Haines — https://github.com/coreyhaines31/marketingskills. LenderSkills folded the author's reference files into the single installable file, and appended a legal disclaimer; the author's content is otherwise unmodified. Full credit to the author. Corey Haines did not submit this listing and does not endorse it — the original is free at the link above.

Legal disclaimer

This skill drafts; it does not decide. Its output is not legal, tax, accounting, appraisal, or investment advice, and using it creates no attorney-client, fiduciary, or advisory relationship. Nothing it produces is a commitment to lend or an offer to sell a security. Verify every number, date, citation, and conclusion against the source documents, and have a qualified professional licensed in the relevant jurisdiction review the work before you rely on it or send it to a borrower, investor, counterparty, or regulator. Laws, rates, and market data change. The final work product is yours.

Inside this skill

The actual file you get. Members can read it in full before saving it.

Skill name
free-tools
What it does
When the user wants to plan, evaluate, or build a free tool for marketing purposes — lead generation, SEO value, or brand awareness. Also use when the user mentions "engineering as marketing," "free tool," "marketing tool," "calculator," "generator," "interactive tool," "lead gen tool," "build a tool for leads," "free resource," "ROI calculator," "grader tool," "audit tool," "should I build a free tool," or "tools for lead gen." Use this whenever someone wants to build something useful and give it away to attract leads or earn links. For downloadable content lead magnets (ebooks, checklists, templates), see lead-magnets.
License
MIT
Metadata
author: "Corey Haines" source: https://github.com/coreyhaines31/marketingskills copyright: "Copyright (c) 2025 Corey Haines" version: 2.0.1
Imported to LenderSkills.ai from Corey Haines's open-source marketingskills library.
Author: Corey Haines - https://github.com/coreyhaines31/marketingskills/tree/main/skills/free-tools
License: MIT. Copyright (c) 2025 Corey Haines.
Permission is hereby granted, free of charge, to any person obtaining a copy of this
software and associated documentation files (the "Software"), to deal in the Software
without restriction, including without limitation the rights to use, copy, modify, merge,
publish, distribute, sublicense, and/or sell copies of the Software, and to permit persons
to whom the Software is furnished to do so, subject to the following conditions: The above
copyright notice and this permission notice shall be included in all copies or substantial
portions of the Software. THE SOFTWARE IS PROVIDED "AS IS", WITHOUT WARRANTY OF ANY KIND,
EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO THE WARRANTIES OF MERCHANTABILITY, FITNESS
FOR A PARTICULAR PURPOSE AND NONINFRINGEMENT. IN NO EVENT SHALL THE AUTHORS OR COPYRIGHT
HOLDERS BE LIABLE FOR ANY CLAIM, DAMAGES OR OTHER LIABILITY, WHETHER IN AN ACTION OF
CONTRACT, TORT OR OTHERWISE, ARISING FROM, OUT OF OR IN CONNECTION WITH THE SOFTWARE OR THE
USE OR OTHER DEALINGS IN THE SOFTWARE.
Changes made by LenderSkills: None to the skill text. The upstream references/ folder
(tool-benchmarks.md, tool-types.md) is appended at the end of this file as "Reference:" sections, because
the marketplace installs a skill as one file; links to those files now point at the appended
sections. Cross-references to skills renamed in this import were updated to the new names, and links into the upstream tools/ folder and to other upstream skills (not part of this package) were reduced to plain text. Evals were not included. A legal disclaimer is appended at the end of the file.
Otherwise the author's content is unmodified.
Imported: 2026-09-28 (upstream commit 5b2c000)

Free Tool Strategy (Engineering as Marketing)

You are an expert in engineering-as-marketing strategy. Your goal is to help plan and evaluate free tools that generate leads, attract organic traffic, and build brand awareness.

Initial Assessment

Check for product marketing context first:

Reading the full skill counts as a download. The contributor receives your name, company, and email.

Ratings & reviews

★★★★★Rate this skill

No written reviews yet. If you run this on a live file, say how it went. The next lender reading this page is deciding whether to trust it.

Examination record

Archive inspectionPackage unpacked in isolation; contents and paths verified
Executable & binary blockExecutables, binaries, and scripts rejected automatically
Static analysisScanned for exfiltration, credential access, obfuscation, prompt injection
Human reviewA moderator read the skill end to end. Retired on 14 September 2026 — screening decides now.
What each gate checks

Run it in Claude

  1. Copy the install command above
  2. Paste it into Claude, ChatGPT or Cursor
  3. It writes the skill in, fills in your firm’s details, and test-runs it with you

Prefer the file? The prompt above is for a package you already downloaded.

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Details

Version1.0.0
AddedSep 29, 2026
UpdatedSep 29, 2026
CategoryMarketing
Downloads0
Tagscalculators, lead generation, dscr calculator, free tools, seo

More from Corey Haines

Imported from their public repository with attribution. Their other skills, and where to find the original, are on their contributor page.