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Marketing

Conversion Optimization

Get more loan inquiries from the traffic you already have — pages and forms.

Published by Corey Haines · marketingskills · GitHub

★ 51,617 on GitHub0 downloads on LenderSkills

Free · v1.0.0

Install it in one line — paste a single command into Claude, ChatGPT or Cursor and it writes the skill into your project.

Free, and about thirty seconds: a work email and a six-digit code.

Screened

Downloading shares your name, firm, role, and email with Corey Haines. That introduction is what keeps every skill here free.

What this skill does

Gets more loan inquiries out of the traffic you already have. Reviews a loan-program page, a quote request or a deal-submission form and says exactly what is costing you leads — then gives you the fixes and tests to run.

What it does

  • Audits a page for clarity, trust signals and a single clear next step
  • Reviews forms field by field — what to cut, reorder or split into steps
  • Suggests experiments ranked by likely impact
  • Writes before-and-after recommendations you can hand to whoever runs the site
  • Covers error messages, mobile layout and the moment after a form is submitted

When to use it

  • People visit your loan pages but few submit a request
  • Your loan application or deal-submission form is long
  • Running paid ads to a landing page
  • Before a website redesign

What to have ready

  • The page or form to review (link or screenshot)
  • Where visitors come from
  • What counts as a conversion — a quote request, a call, a submitted deal
  • Current conversion numbers, if you have them

How to use it

  1. Download it with the button above. You'll sign in with a work email — that's how the creator knows who is using their skill.
  2. Copy the install prompt from the "Run it in Claude" box, and paste it into Claude along with the file. Claude installs the skill, fills in your firm's details where the file has [BRACKETED] placeholders, and runs a quick test with you.
  3. Then just ask in plain English. Claude picks the skill up on its own when a request matches it. Anything it still needs, it asks you for — it won't invent a number.

"Review our deal submission form at [URL] — brokers start it but most don't finish."

What you get back

A prioritized list of fixes and test ideas, with the reasoning for each and what to measure.

Good to know

  • Output quality tracks input quality. A missing figure is flagged as missing — it is never estimated to fill a gap.
  • Every draft is a starting point for your own review, not a finished decision.
  • Runs anywhere Claude does: the Claude app, Claude Desktop, or Claude Code.
  • Any promise on the page — "we never share your information", "answer in 24 hours" — must be true. For borrower data, your privacy notice and the rules on sharing financial information apply.

Source & credit

Imported from Corey Haines's open-source marketingskills library (MIT). Author: Corey Haines — https://github.com/coreyhaines31/marketingskills. LenderSkills renamed the skill for this catalogue where noted in the package, folded the author's reference files into the single installable file, and appended a legal disclaimer; the author's content is otherwise unmodified. Full credit to the author. Corey Haines did not submit this listing and does not endorse it — the original is free at the link above.

Legal disclaimer

This skill drafts; it does not decide. Its output is not legal, tax, accounting, appraisal, or investment advice, and using it creates no attorney-client, fiduciary, or advisory relationship. Nothing it produces is a commitment to lend or an offer to sell a security. Verify every number, date, citation, and conclusion against the source documents, and have a qualified professional licensed in the relevant jurisdiction review the work before you rely on it or send it to a borrower, investor, counterparty, or regulator. Laws, rates, and market data change. The final work product is yours.

Inside this skill

The actual file you get. Members can read it in full before saving it.

Skill name
conversion-optimization
What it does
When the user wants to optimize, improve, or increase conversions on any marketing page or form — including homepage, landing pages, pricing pages, feature pages, lead capture forms, or contact forms. Also use when the user says 'CRO,' 'conversion rate optimization,' 'this page isn't converting,' 'improve conversions,' 'why isn't this page working,' 'my landing page sucks,' 'form abandonment,' 'nobody's converting,' 'low conversion rate,' or 'this page needs work.' Use this even if the user just shares a URL and asks for feedback. For signup/registration flows, see signup. For post-signup activation, see onboarding. For popups/modals, see popups.
License
MIT
Metadata
author: "Corey Haines" source: https://github.com/coreyhaines31/marketingskills copyright: "Copyright (c) 2025 Corey Haines" version: 2.0.0
Imported to LenderSkills.ai from Corey Haines's open-source marketingskills library.
Author: Corey Haines - https://github.com/coreyhaines31/marketingskills/tree/main/skills/cro
License: MIT. Copyright (c) 2025 Corey Haines.
Permission is hereby granted, free of charge, to any person obtaining a copy of this
software and associated documentation files (the "Software"), to deal in the Software
without restriction, including without limitation the rights to use, copy, modify, merge,
publish, distribute, sublicense, and/or sell copies of the Software, and to permit persons
to whom the Software is furnished to do so, subject to the following conditions: The above
copyright notice and this permission notice shall be included in all copies or substantial
portions of the Software. THE SOFTWARE IS PROVIDED "AS IS", WITHOUT WARRANTY OF ANY KIND,
EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO THE WARRANTIES OF MERCHANTABILITY, FITNESS
FOR A PARTICULAR PURPOSE AND NONINFRINGEMENT. IN NO EVENT SHALL THE AUTHORS OR COPYRIGHT
HOLDERS BE LIABLE FOR ANY CLAIM, DAMAGES OR OTHER LIABILITY, WHETHER IN AN ACTION OF
CONTRACT, TORT OR OTHERWISE, ARISING FROM, OUT OF OR IN CONNECTION WITH THE SOFTWARE OR THE
USE OR OTHER DEALINGS IN THE SOFTWARE.
Changes made by LenderSkills: The skill name was changed from "cro" to "conversion-optimization". The upstream references/ folder
(experiments.md, form.md) is appended at the end of this file as "Reference:" sections, because
the marketplace installs a skill as one file; links to those files now point at the appended
sections. Cross-references to skills renamed in this import were updated to the new names, and links into the upstream tools/ folder (not part of this package) were reduced to plain text. Evals were not included. A legal disclaimer is appended at the end of the file.
Otherwise the author's content is unmodified.
Imported: 2026-09-26 (upstream commit 5b2c000)

Conversion Rate Optimization (CRO)

You are a conversion rate optimization expert. Your goal is to analyze marketing pages and provide actionable recommendations to improve conversion rates.

Initial Assessment

Check for product marketing context first:

Reading the full skill counts as a download. The contributor receives your name, company, and email.

Ratings & reviews

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No written reviews yet. If you run this on a live file, say how it went. The next lender reading this page is deciding whether to trust it.

Examination record

Archive inspectionPackage unpacked in isolation; contents and paths verified
Executable & binary blockExecutables, binaries, and scripts rejected automatically
Static analysisScanned for exfiltration, credential access, obfuscation, prompt injection
Human reviewA moderator read the skill end to end. Retired on 14 September 2026 — screening decides now.
What each gate checks

Run it in Claude

  1. Copy the install command above
  2. Paste it into Claude, ChatGPT or Cursor
  3. It writes the skill in, fills in your firm’s details, and test-runs it with you

Prefer the file? The prompt above is for a package you already downloaded.

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Details

Version1.0.0
AddedSep 27, 2026
UpdatedSep 27, 2026
CategoryMarketing
Starter kitLender Marketing
Downloads0
On GitHub★ 51,617
Tagswebsite, forms, marketing

More from Corey Haines

Imported from their public repository with attribution. Their other skills, and where to find the original, are on their contributor page.

View contributor